Tuesday, May 12, 2009

Old Friends Reunite

Recently we teamed up with Ashley Kaufman, a fantastic PR Consultant based in Charlotte, North Carolina. Even though Miss Ashley has always been a southern girl by heart, she grew up a yankee and was one of my very closest friends throughout middle and high school. In this new cyber world of Twitter, Facebook and Linked In, Ashley and I reconnected about a year ago.

I don't know about you, but it's pretty surreal to see people that you haven't seen in years and years. And by see them, I mean over the computer, rather than in person. I still haven't completely wrapped my head around Facebook or the ability it gives you to peer into photos of friends that you haven't seen in years, to share in their accomplishments, their celebrations and losses, to get updates on people's lives that you hardly know anymore is both fantastic and a little Rear Window-esque. However, getting to reconnect with Ashley falls under the category of fantastic!

A few months ago, I saw, through Linked In, that Ashley was now branching out and working on her own. We've been looking for a good PR consultant for years. We understand that we have a lot of property (ie films and webseries), but none star celebrities, or are backed by celebrities, or are filmed in celebrity filled locations. That has left many a PR person scratching their heads over the years. We realized that what we needed was someone with fresh ideas who was willing to use our strengths to push us forward, not focus on our limitations. What could it hurt to ask Ashley what she thought?

She seemed interested in working with us and on our initial phone call proceeded to rattle off half a dozen ideas - more than we had seen in years. The one catch, she resides 650 miles away (check back to paragraph two). I'm not sure if this would have been the case ten years ago, but now it feels like most business is conducted on the phone and over email. What would it matter if she was sitting in Charlotte making her phone calls instead of being in NYC?

Ashley was willing to give it a shot and so were we. It's been several months of us working together now, and I couldn't be more delighted.

So, if you have find yourself in need of a PR Consultant, check out Ashley Kaufman at: ashouston@hotmail.com. She's first rate!

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